First Snapdragon Experience Zone in the country launched in tandem with Qualcomm and headquarters at Croma, one of India’s leading electronics chains. The objective is to give customers a chance to ring up and ‘try’ Snapdragon powered devices, see AI driven features and interact with experts. Plans are afoot to open the first Snapdragon Experience Zone at a Croma store in Juhu, Mumbai, and the first such store is now open.
A Hub for Snapdragon-Powered Devices
Qualified Snapdragon Experience Zone is set up to demonstrate new generation Qualcomm smartphone PC, and wearables and audio products all share hands, run on Snapdragon processor. The devices serve customers of the store who can interact with them and experience real time demonstrations of their features. Croma’s staff has also been trained by Qualcomm to give expert guidance to visitors so that they understand the power of advanced technology that powers Snapdragon, particularly on device AI functions.
The Role of AI in Snapdragon-Powered Devices
Snapdragon ecosystem is centered around the artificial intelligence (AI) which Qualcomm is using to boost device’s performance, battery efficiency and user experience. Visitors to the new Snapdragon Experience Zone will witness on device AI applications in real life. Visitors can explore just a few innovations, AI powered smartphones and AI assisted PC performance improvements and smart wearables with more enhanced AI driven functionality.
Talking about its launch event, Savi Soi, President of Qualcomm India, said that this will enable customers to experience the transformative power of on-device AI and demonstrate the power of the latest Snapdragon technology in real world scenarios.
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Expansion Plans for More Experience Zones in India
Qualcomm, however, affirms the launch of more Snapdragon Experience Zones across India, with the Mumbai store being only the first. Nevertheless, the company has not specified where and when these future expansions will take place. This is expected to help Qualcomm assert its presence in the Indian market, making Snapdragon powered devices more inclined by the tech junkies and buyers who are on the lookout for powerful devices.
Snapdragon X CPUs and AI-Powered PCs
In India, Qualcomm also introduced Snapdragon X CPUs in partnership with Asus, and they came when the Snapdragon Experience Zone was launched here. At an event in New Delhi on February 24, the announcement is being made. These new generation processors will be based on Ai to become next generation Ai focused processors, and will enable Ai with a dedicated neural processing unit (NPU) for Ai Powered PCs.
The Snapdragon X is architected for scale in multiple device form factors and thermal packages, giving it flexibility for a variety of PC categories. In India, Qualcomm is likely to pursue its pricing strategy of $600 (around ₹51,400) globally as well as being able to power laptops priced under $600, even though its new processors are slated to be available for wearables, as well as the enterprise segment. That said, the event takes the pun the themed ‘AI PCs for Everyone’ implies Qualcomm is trying to make AI computing as affordable to more people.
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Conclusion
With its teaming up with Croma, Qualcomm is setting a new benchmark of consumer engagement by launching India’s first Snapdragon Experience Zone. The benefit of this initiative for the customers will be a unique chance to experience the real fitness of the AI powered Snapdragon devices.
These are zones that Qualcomm plans to make bigger across India and the launch of Snapdragon X CPUs furthers the goal of democratizing AI powered computing. Among the key hubs of exploration and understanding of the future of technology, the Snapdragon Experience Zone will provide Qualcomm with a place to push the boundaries of AI driven innovation.
